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Fisker debuts $37,500 electric SUV with a solar roof

Electric vehicle entrepreneur Henrik Fisker has unveiled his first purportedly mass-market EV, an SUV called the Fisker Ocean, ahead of the 2020 Consumer Electronics show.

Fisker started Fisker Inc. in 2016, three years after his first company, Fisker Automotive went bankrupt, thanks to the failure of his hybrid sports car known as Karma.

The Karma was ultimately revived by a Chinese company after Fisker Automotive’s bankruptcy auction; that company is now called Karma Automotive, and the car is called the Revero.

Known for designing icons like the Aston Martin DB9 and the BMW Z8, as well as a brief stint at Tesla, Fisker originally intended to start his new company with an all-electric sports car known as the EMotion, which he unveiled at CES in 2018.

But Fisker announced he was suspending the project in favor of the Ocean in March 2019.

Fisker Inc. has spent much of the time since then teasing more information about its electric SUV, like when it announced in November that it plans to lease the Ocean starting at $379 a month with no long-term contract, or when it said its EVs will be able to use Volkswagen’s Electrify America charging network.

But Fisker himself showed off the first Ocean prototype in the flesh on Sunday at an event in Los Angeles, California, and the company will have it on display at CES where it plans to share more information about the EV.

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